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MMA Global Member Login Contact Us Toggle navigation About Who We Are Board of Directors Our Executive Team Media Center Our Members Marketers Future Collective Member Testimonials MMA Regional & Local FAQs Contact us Member Center Member Login Member Directory Submit Content MMA Logos Member Knowledge Center Renew Categories & Dues Events Featured Events MMA CMO & CEO Summit 2024 July 21-23, 2024 | Napa, California Join MMA @ Ai4, the largest AI business Event August 12-14, MGM Grand, Las Vegas Join MMA as it leads the marketing track at Ai4 2024, the largest AI business event brought to you by MMA’s AI Leadership Coalition MMA @ Ai4 POSSIBLE The Great CDO Debates CMO & CEO Summit Marketing Growth Debate Data Journey Series DATT Unplugged MATT Unplugged Virtual CX Unplugged Virtual Identifier Solutions Debate Events Archive Webinars Smarties SMARTIES™ Global Awards Programs Global: SMARTIES X Global Regional: North America APAC Sub-Saharan Africa Europe Middle East & Africa Country: India Indonesia Vietnam China Thailand Philippines Germany United Kingdom MENA Türkiye KSA Egypt South Africa Brazil Hispanic LATAM Awards Programs Business Impact Index Case Studies & Research Global Task Force Education MMA Think Tanks Guidelines Benchmark Studies Best Practices Member Knowledge Center Research & Insights Featured Research Is it Real AI? A guide by MMA’s AI Leadership Coalition to help Marketers identify genuine AI solutions AI Essentials A framework covering key concepts for understanding and applying AI Advertising and the Present Moment State of Attribution Marketer Benchmark Report Marketer Benchmark Study on Growth Attribution is Hard: Is MTA Worth the Effort? Mobile Cognition Research Marketing Attribution Think Tank Member Knowledge Center Think Tanks ALC - AI Leadership Coalition MATT - Marketing Attribution MOSTT - Marketing Organization DATT - Data in Marketing Join MMA Membership Application Member Directory Categories & Dues Member Testimonials Become a Member By enabling marketers & their partners, the MMA shapes future success and propels business growth today. Join the MMA Missed any events? Visit our learning library for videos and session recaps Watch On Demand DATT Powering marketers with the best understanding of the evolving data landscape Learn More Data Maturity Tool Are you keeping pace with your competition? Start Assessment Featured In New MMA Study Exposes Debate On Keys To Marketing-Led Growth Findings reveal a 50/50 split among marketers on how to best achieve growth Read Article Download Report DATT Think Tank Institute Partners MMA Members Include View All MMA Members Featured in Forbes! Our newest study exposes debate on keys to marketing-led growth, the findings that revealed a 50/50 split among marketers on how to best achieve growth Subscribe to MMA DATT Newsletter MMA Appoints New Marketing Leaders MMA Adds Global and North American Board Members Missed an Event? Watch on Demand DATT Powering marketers with the best understanding of the evolving data landscape Data Maturity Tool Are you keeping pace with your competition? Member Directory Movable Middles Growth Framework Research Initiative Join the Community and Learn More About The Research About MMA Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth. Copyright © 2024 MMA. All Rights Reserved. + 1 646 257 4515 | [email protected] MMA SMS Leader: Contact Us | Privacy Policy | Site...